Bruno Jovanovic is one of perfumery’s rising stars. While visiting a department store he discovered a world that fascinated him. He decided to make it his living and graduated from Isipca, the famous perfumery school in Versailles, where he was a star student. A seasoned perfumer at IFF, he advocates Kant’s philosophy that “beauty is universal and has no concept”. Mr. Jovanovic is a dreamer who also imagines the kind of perfume the impression of a painting or certain words would produce.